Your digital marketing plan does not need to be long winded, complicated or technical! These three things will only hold you back from writing your plan or sometimes even procrastinating so much that you end up doing no marketing at all!
So I’ve tailored this marketing plan and focused on keeping it simple and achievable.
The first few headings are simple. Name your project and specify the dates you are looking to run the campaign in.
Most business owners don’t set a goal, so how can you ever know if your campaign was a success? Yes, your post might go viral or get lots of likes but what if your goal was to get people to sign up to your newsletter? Below is a list of likely goals you can set for your Digital Marketing Campaign.
Grow your page likes.
Drive traffic to your website.
Gain sign-ups to your newsletter.
Get customers to book your services.
Promote a new service.
Increase brand awareness.
Now that you have a goal in mind what does success look like to you? For example, if your goal is to increase page likes, then get really specific on this point. Will success mean 10 new page likes or 1000? Write this next to your goal.
This helps you think about which social media channels you are going to use. How do they fit together for your campaign? Are you going to use Facebook, Instagram and Snapchat? Are you going to support your campaign with a blog on your website? It’s completely fine to use one channel or multiple channels depending on what you would like your outcome to be.
This may have come to you first, it often does for me and I then find myself rushing forward, often without thinking through my plan first. This means that I end up spending more time, money and energy than I should have on a particular concept. If creativity doesn’t come to you naturally, have a look at what other similar brands are doing, or reach out to other business owners. Things like community Facebook business pages can be a great source of support and brainstorming.
This can help you to understand what needs to be done. If you are collaborating, who needs to do what. You can jot down key dates of when tasks need to be ticked off by. Don’t forget to check in with each of your campaigns to see if they need some added attention.
This is the most important factor and I’m sure the one that gets missed off most. Reviewing the outcome helps you reflect, figure out what your ROI was and how you can improve for the next campaign. It’s totally fine for it not to have worked. Chalk it up to experience and reflect on it for your next campaign.
Most importantly make a start and have fun with it!
Amber has been developing traditional and digital marketing strategies for companies of all sizes for more than a decade. Her expertise are highly sought after and the waiting list to have her take over the management of company's social media pages is growing daily!