To many businesses, investing time and effort and therefore budget, into Social Media can seem like another pit to spend endless time, energy and money. Leaving you thinking “is it really worth it?” Below are our top five reasons for creating and maintaining a Facebook Business Page.
1. Become Your Brand
What does this mean? This allows you to think about what your brand stands for. You might think,I’m no ‘Coca-Cola’ I’m just a one-man band lawn mowing business, sweating out my days doing a great job for my neighbourhood.
Well little do you know, your brand is a lot more than that. You are always on time, offer reasonable prices, cut tidy edges, and your partner cooks a mean brownie that you leave in your client’s letterbox. This is you and your brand!
Facebook allows you to tell your story and what you stand for in lovely easy to digest bites.
2. Be Recommended and Remembered
Do you know that a huge percentage of people ask their friends and strangers for recommendations? Sure people can still recommend you even if you don’t have a page but next time they go to find you they have often lost the post.
There is a bucket load of noise going on and everyone seems to be increasingly busy. This way they can like your page and there is a good possibility of them finding the best Lawn Mowing business in the Bay of Plenty again. And of course they will always now be able to find your contact details easily in the future.
Facebook has been around since 2004 and has invested heavily in becoming a long term fixture in our lives as well as our businesses. To do this it has had to change and evolve to stay current, relatable and at the forefront of social media capabilities.
This requires you to be up to date and re-evaluate your marketing often, which I think is a great thing. There’s nothing like a stale piece of advertising that you get to update!
4. You can talk back
Not great if you have a teenager but perfect for your clients. You give them a voice and an easy way to keep in touch with you. They can rave about you and your lawn mowing skills, ask when you’re next available and book your services.
5. Easy to measure
A lot of forms of marketing are hard to measure! Here you can clearly see your likes, each post reach and the outcome if you do decide to spend anything on adverts. It is clear and easily read.
Don’t have a page? Open one today! Haven’t been updating your page?
Reinvest your time and efforts back in – it’s a “you reap what you sow” sort of process. Go forth and concur!
Amber has been developing traditional and digital marketing strategies for companies of all sizes for more than a decade. Her expertise are highly sought after and the waiting list to have her take over the management of company's social media pages is growing daily!