DO YOU NEED TO GET YOUR WEBSITE NOTICED IN YOUR NECK OF THE WOODS?
One of the most common questions that we get from clients is how they should go about getting their website ranking well in their local market. Interestingly enough this is not as straightforward as it might seem. Questions like how do I get my website to appear in the local listing box on the first page of google or why is my website not appearing when I search "my city" and "my service" are common.
Establishing your website in Google's eyes as a strong local company that services the local community is an important and often overlooked step when developing your Digital Marketing Strategy.
Our Local SEO strategies assist businesses in leapfrogging competition in Google's search rankings allowing our customers to significantly increase their local presence. The white hat strategies for Local SEO that we utilise which leverage organic content, local citations and local Google verification establish our clients' online presence as authoritative local businesses in their markets. This often results in our clients' websites appearing in the local business box of the top three local businesses right at the top of page one of google. We call this the map pack and this is always our strategic objective for Local SEO.
At the very base level we offer our clients the opportunity to have Kedian Consulting Ltd, managing the google verification process in order to establish your company as a local business.
This involves the establishment of a Google My Business profile at a fully optimised level. This means a full 1000 word profile of your organisation, maximum use of logos, company pictures and specific details around your company's service.
This is simply the first step, but as a minimum we strongly recommend our clients to ensure that this process is completed in full and managed through to the point of having your business fully verified by Google.
Local SEO Project
While we strongly recommend an ongoing service plan for both SEO and Local SEO, from time to time clients request that we run a fixed term contract for Local SEO.
The benefits of such a project are that we can set very clear criteria, objectives and budgets in order to gain local traction in Google's search rankings.
Often clients have a very specific goal in mind, such as to appear in the map pack for a specific local area search term such as Papamoa Electrician.
Included in the Local SEO Project package is Google Verification as well as the establishment of local citations with local providers such as Yellow.
Local SEO Management
Our most popular Local SEO package due to the incredible return on investment that is delivered. As with the Local SEO Project package, our clients have the ability to set very specific outcome requirements.
The key difference with Local SEO Management is that it is run as an ongoing project. Firstly this makes it a far more cost effective package. This assists in maximising the return on investment of your marketing budget and is clearly a very important factor.
Secondly as an ongoing project we have the ability to stop any slippage in rankings as competitors attempt to outrank your website. This is the key benefit and is why we strongly recommend clients to run their Local SEO in this way.