search engine optimisation.
LET'S GET YOUR WEBSITE CLIMBING THE GOOGLE SEARCH RANKINGS
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Search Engine Optimisation or SEO is the process of taking purposeful steps to organically increase your websites standings in Google Search rankings. Having SEO performed on your website is no longer an if question, but rather a question of how are you going to approach it?Having a website that is not appearing when your potential customers are searching for your product or service means that you may as well not have a website at all.
If you are not appearing on the first or maybe the second page of a google when your customers are searching for your product or service then you have some work to do. The good news is that irrespective of where your website is currently appearing in Google's search rankings, we can assist your website in climbing the ranks. |
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HOW SEO WORKSGoogle is the king of all search engines and is the most commonly used tool when searching the internet. Google uses carefully developed algorithms to scour the internet for what you are searching. It then displays the results based on what it believes to be the most informative, relevant and authoritative content.
Ensuring that your website is professionally optimised allows your website to be better recognised by Google and as such displayed in your potential customers search results. Think of SEO as a way of demonstrating to your market that you are a professional market leading company. |
ON PAGE SEOIf you have begun researching SEO, you will have heard the term "on page optimisation". On page optimisation encompasses all the positive steps that you can take on your website to promote its "search ability" to Google.
On page optimisation is most commonly thought of as the content that your website contains and there are a number of great steps that can be taken to ensure that you have good authoritative content on your website. While content is the most important factor in on page optimisation, there are a number of additional on page factors to consider which we will discuss in depth at your first consultation. |
OFF PAGE SEOThis is where the magic really happens and where professional technical know how really takes over. Off page optimisation is like pouring petrol on the fire.
Managing things like citations, which are the different directories that your business appears, and organic links to your website based on a carefully crafted digital marketing strategy is what truly highlights to Google how authoritative your website really is. This is then followed up with careful analytics to ensure that we are achieving exactly what we set out to. Google is constantly changing the way that its algorithms work in order to continuously improve their search and it is for this reason that our ongoing SEO management packages are so popular. |
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Where Do We Begin?
We begin all new partnerships in the same way, with an obligation free consultation. Firstly we understand that you would like to discuss the Digital Marketing options available to you in order to assess whether or not you believe that SEO is the right way for you to spend your marketing budget. It is also important to us that there is a good fit between Kedian Consulting Ltd and all of our clients. Our aim is always to build lasting mutually beneficial relationships and taking the time front end to assess whether our company's will work well together is a vital step in establishing this partnership. |
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At the consultation we will gain a clear understanding of what it is that you would like to achieve, we will then go ahead and begin working on a Digital Marketing strategy that will work well for your specific needs. After all, a large national multi-site organisation will have very different needs to a local small or medium sized business.
The Digital Marketing strategy that we put together will be based on a number of factors and depending on your particular needs will include some or all of the following. These steps will either be implemented as we progress or will be presented as a recommendation, dependent on how you would like to partner with Kedian Consulting Ltd.
The Digital Marketing strategy that we put together will be based on a number of factors and depending on your particular needs will include some or all of the following. These steps will either be implemented as we progress or will be presented as a recommendation, dependent on how you would like to partner with Kedian Consulting Ltd.
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Website Audit
This is an assessment of your current website including its content, appeal and overall design. Note that if you are a new business or do not currently have a website, we will discuss what your website will look like here and will aim to jump straight in to a fully optimised website build as our key priority. |
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Keyword and Competitor Analysis
A keyword and keyword phrase analysis is one of the most important factors in establishing strong authoritative content. Through this process we will establish the search patterns of your potential customers when they are seeking out the product or service that you sell. |
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Website Optimisation - On Page SEO
We will begin on page optimisation which in some cases can include content writing dependent on clients needs. If needed we will begin site adjustments as part of an agreed redesign process to improve overall appeal and drive enquiries by bringing the design up to optimal standards. In some cases this will also include Kedian Consulting Ltd taking on the hosting of your website and a complete rebuild if required. |
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Website Optimisation - Off Page SEO
We will perform the technical optimisation steps required to begin adding authority to your website. This includes the citations that your company will require as well as the white-hat linking strategies that we will employ as part of our Digital Marketing Strategy. This is the most important factor in gaining traction for your website to start climbing Google's search rankings. |
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Reporting
Our clients receive monthly reports on a number of factors. To begin with these reports will focus on ranking, citation efficacy and linking strategy. However these reports will expand over time to include technical analysis of your web traffic in order to ensure that the Digital Marketing strategy that we have employed continues to deliver. |
